Designed with little princesses in mind, Playmates Toys expands its ever-popular, award-winning Disney Princess line. more>>
Playmates Toys, bursts into Spring 2008 with a charming, all-new assortment of Strawberry Shortcake toys and dolls. more>
Innovation
Reclaim a restful night's sleep for both you and your child. Night Guardians empower children to overcome their fear of the dark. learn more>>
Did you Know?
With a heritage of numerous successful brands and a history of 40 years, Playmates Toys is among the most well respected toy marketing companies in the global toy industry. learn more>>
